{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many high-end brand names drive exposure through social networks advertising, star partnerships and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not altered much in years; it does not have TikTok, and does not give celebrities cost-free bags.